Pentium Will be a Thing of the Past?

Rebranding is just one of the strategies many companies use to market new product. The mighty Intel is no exception.

Often, rebranding is necessary when the sales of a product fail to increase after several intensive marketing campaigns or the image of a product could not match up against competitors. The company would have no choice but to rebrand the product in the hope to get a fresh start. It involves not only changing name but also a brand new marketing strategy targeting another or additional segment of the market.


Source: Intel drops "Pentium" brand TG Daily