Blogs Provide Insights

As an IT professional, I always find direct interaction with the people behind the success of the world most respectable companies more interesting than dealing with the sales people at the front-end. These people behind the scene are the corner stone of the company. I do not hate sales people but I do not like them either. One of the way for these techies behind the scene to emerge to the public view is through blogs.

Two of the most successfully company Google and Microsoft offers a list of their employees’ blogs officially in their website.

Microsoft Community Blogs
http://www.microsoft.com/communities/blogs/PortalHome.mspx

Official Google Blog
http://googleblog.blogspot.com/

The emergence of corporate blogs enables a company to start interacting with potential customers along the way when the product is still in the drawing board. The company can concentrate on product that has wide market interest and acceptance. The customers can anticipate a smooth transition to the new product because they move along the way with the development of the product per se.

I believe many more companies will see the value of blogs just as Google and Microsoft did. It is also very interesting to read what the company culture behind that makes them big.