Bloggers are out of main Google Search

How many of you are aware of Google Blog Search?

Blog Search is Google search technology focused on blogs. You can easily find any topic based on the keywords you key in. Google Blog Search lists a blog that publishes a site feed in any format and automatically pings an updating service (such as Weblogs.com). Bloggers can also manually add their blogs (soon) to the search index in case Google Blog Search haven't picked up automatically.

Google Blog Search is just another example of vertical search engine that focus on blogs. The problem with this kind of search engine is that if your blog is indexed in Blog Search, it won't be listed in the main Google search. This is a valid problem simply because most of the Internet users are using the main Google search and not Google Blog Search.

For example, if you do a "internetex" search on my blog in Google search, you will find only one result (listed number 7) which is the home page of my blog. The result does not include any of my articles but only the links from other sites. If you do another search on Google Blog Search, you will get 77 results, which is pretty much close to the 62 articles I have published so far.

Without the aid of Google on bloggers side, the temporary solution is to post your article to a site that allow you to publish articles. A lot of bloggers actually publish their articles on these sites in order to generate traffic. The difference is quite dramatic, in the range of 5 to 10 times more traffic. If you manage to hit a popular topic, you will get an instant 1000 times or more traffic. Examples of these sites are digg.com and reddit.com.

Here are the descriptions what they are from their FAQs.

What is digg?
Digg is a technology news website that combines social bookmarking, blogging, RSS, and non-hierarchical editorial control. With digg, users submit stories for review, but rather than allow an editor to decide which stories go on the homepage, the users do.

What is reddit?
A source for what's new and popular on the web -- personalized for you. We want to democratize the traditional model by giving editorial control to the people who use the site, not those who run it. Your votes train a filter, so let reddit know what you liked and disliked, because you'll begin to be recommended links filtered to your tastes. All of the content on reddit is from users who are rewarded for good submissions (and punished for bad ones) by their peers; you decide what appears on your front page and which submissions rise to fame or fall into obscurity.