Search Engine is now Personal

"Search only the sites you trust" is the catch phrase that Rollyo tries to enlighten you.

Rollyo introduces a concept called SearchRoll. A Searchroll is a personalized search engine that provides results from a hand selected collection of trusted sites on any given topic.

Yahoo powers the search engine. Yahoo provides the engine and Rollyo puts you behind the steering wheel. Rollyo even supports searching a subdomain of the site you have chosen.

With Site Search already built into Google for quite a while, the success of Rollyo is not going to be easy. They are betting on the less technical internet users who rely on search engines heavily.